Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05233_Field_OMJE T60.txt

Text File | 1996-04-10 | 730b | 14 lines

McLuhan’s relevance then extends to other areas
of what he was enabled to see by understanding
processes in the way that he did. He was able, for
example, to arrive at the comment that the
business of the world is information. He was able
to look around at some of the large companies of
his day including IBM, and say “well, they don’t
really know what business they’re in. In fact
they’re in the information business,” Now what’s
interesting is that, to answer Tom Wolfe’s famous
question, “But what if he was right?” He does  turn
out to be very prescient and quite right in many of
those kinds of predictions. Where the relevance
comes in is when we look closely at what he said,